Personalization of work clothing
The personalization of work clothing primarily started as ‘personalising at company level'. The aim was to create a uniform, recognisable appearance, where personalization involved communicating the organization’s name. The lack of color and the increasing range of colors and color combinations are also characteristics of the ‘personalising at company level’ trend. The personalization of work clothing and corporate clothing advanced considerably with the introduction of different work clothing for men and women. The move towards more sizes and fits is a logical continuation of this development. The individual as part of the team. The personalization of work clothing and corporate clothing is currently developing across the board. The attention paid to trends, standard custom solutions and custom corporate clothing means that the personalization of work clothing really is becoming personal; perfectly tailored to the needs of the company and the individual professionals within it.
PRINTING SHIRTS AND POLOS
The first and simplest form of personalization was printing shirts and polos. Even the most basic garments of this type can increase recognition of an organization with the presence of a logo. T- shirts and polos can be printed in different places; on the chest, sleeve, or back. This method is simple but effective. Printing the back of clothing is great way of increasing communication, since a message on the back of a shirt catches attention and offers more space for promoting something such as a special offer. Printed shirts and polos remain popular.
The basic printed polo has a casual look. Embroidering a logo retains this casual look, but gives a slightly more upmarket edge. The end result is durable, but also more expensive than printing a shirt.