Name _fbp
Purpose Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
Expiry 3 months
Type HTTP
Name _gcl_au
Purpose Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
Expiry 3 months
Type HTTP
Name _uetsid
Purpose Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.
Expiry 1 day
Type HTTP
Name _uetvid
Purpose Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
Expiry 1 year
Type HTTP
Name _uetsid_exp
Purpose Contains the expiry-date for the cookie with corresponding name.
Expiry Persistent
Type HTML
Name ads/ga-audiences
Purpose Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.
Expiry Session
Type Pixel
Name ANONCHK
Purpose Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites.
Expiry 1 day
Type HTTP
Name IDE
Purpose Used by Google DoubleClick to register and report the website user's action s after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
Expiry 1 year
Type HTTP
Name MUID
Purpose Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.
Expiry 1 year
Type HTTP
Name pagead/1p-user-list/#
Purpose Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees bet ween website
Expiry Session
Type Pixel
Name SM
Purpose Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.
Expiry Session
Type HTTP
Name SRM_B
Purpose Tracks the user’s interaction with the website’s search-bar-function . This data can be used to present the user with relevant products or services.
Expiry 1 year
Type HTTP
Name widget_activity
Purpose Sets a unique ID for the specific user. This allows the website to target the user with relevant offers through its chat functionality.
Expiry Session
Type HTML
Name _uetvid_exp
Purpose Contains the expiry-date for the cookie with corresponding name.
Expiry Persistent
Type HTML
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