Tricorp Workwear, Dutch market leader in workwear, and Haas F1 Team are pleased to announce today their new collaboration.
Tricorp Workwear is joining forces with Haas F1 Team, by announcing a major partnership for the coming seasons. Tricorp Workwear becomes an Official Partner and will equip the drivers off-track, as well as the technical and operational teams, with modern and sustainable workwear so the team will look like a team, and therefore can work like a team. This contract also covers the Haas F1 Esport Team and the merchandise.
For this new partnership, Tricorp Workwear will use their sustainable collections for the team kit: teamwear, fanwear and hospitality. The Dutch brand will rely on their own distribution network, as well as the distribution network of Haas F1 Team to distribute these collections to fans all over the world.
For more than 10 years, Tricorp Workwear has worked closely with several teams withing the race sport, starting with a partnership with Tom Coronel (WTCR, WTCC, and TCR), HWA Racelab (formerly active in Formula 3, and Formula E, currently active in Formula 2), and is now expanding their activities in collaboration with Haas F1 Team in Formula 1. Besides their partnerships in racing sports, Tricorp Workwear has also several partnerships with teams active within the Dutch soccer competition “Eredivisie”, such as Willem II (before 2020) and PSV (currently). Moreover, Tricorp is the main sponsor of the Dutch Ice hockey club Tilburg Trappers, which is competing in the German DEL 3 competition. Thanks to these strong partnerships and products that connect teams and combine sustainability with sports, Tricorp Workwear has increased brand awareness and reputation on and off the pitch.
For this first collaboration, Tricorp Workwear and Haas F1 Team have joined forces to design products that combine brand DNA, fashion, sustainability and comfort, while respecting the history and identity of the Haas F1 Team.